Marketing Santa Monica
Rental Listings

When you want to rent out your Santa Monica rental property quickly and to the best tenants, you need to have a great marketing strategy in place. At Earnest Homes, we provide that. We leverage our innovative technology and our local market experience to create an attention-grabbing listing, which leads to lots of showings and incoming applications.

Santa Monica Marketing Services that Matter

Efficient and effective leasing starts with good marketing, and good marketing requires an engaging listing. Take a look at what we’ll do for you when we’re marketing your Santa Monica rental property.

Santa Monica Rental Listings

If a prospective tenant is not immediately curious about your property after scrolling through your listing, you’re not going to do very well marketing your property.

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That’s why we focus so much attention on creating a great rental listing. We prioritize professional-level photos, creative and informative copy, and all the details that someone would need while deciding whether or not to learn more.

Property Management Technology

With a fantastic listing ready to be shared with the tenant pool, we leverage our technology to syndicate that listing across multiple platforms.

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It’s going to show up on all the sites where tenants are searching, and you’ll also see it showcased on our own website, where tenants can get in touch instantly to schedule a showing.

We also use social media platforms to share your home for rent, answer questions, and engage with prospective tenants who might want to take a closer look at the home you have for rent.

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Fair Housing Compliance

California rental laws are strict. We are sensitive to this, and include all the necessary language to let tenants know we are equal opportunity property managers in Santa Monica.

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It’s easy to make a fair housing mistake accidentally when you’re marketing your own home. You might use the wrong language or not notice that you’re focusing on a specific type of tenant. Our marketing and listing is fair and objective, inviting all qualified tenants to learn more about your property. Let’s protect you from risk and ensure legal compliance.

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Responsive Showings

Tenants will move on quickly if they don’t get an immediate response to their inquiries. We follow up on every message and each phone call.

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We answer questions, we do some pre-screening, and we schedule showings quickly. It’s important that we get your property occupied by high quality tenants as quickly as possible. That means we cannot afford to ignore the contact that potential tenants initiate.

The team at Earnest Homes is active and responsive. We won’t lose great tenants because we’re unavailable. We answer the phones. We respond to messages. We get your property rented right away.

Tenant Service and Accountability

One of these individuals who reaches out will eventually become your tenant. We don’t know who yet, and that’s why we treat every potential applicant with respect and professionalism.

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We want to demonstrate what it’s like to work with us. To show good tenants what they have to gain by renting your home.

It’s all about balancing tenant service with tenant accountability. We want to help well-qualified residents rent your home. To do that, they’ll have to follow our instructions, meet our qualifications, and communicate easily and transparently.

Applications and Screening

As interest begins to grow, thanks to our listing and our marketing strategies, tenants will come to see your property and want to fill out an application.

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That’s great news.

We provide application instructions as well as our list of standard rental criteria so they know if they’re likely to be approved for your property.

We screen thoroughly and rigorously, and we’re also fair and objective. The end result of our listing and marketing process is a well-qualified tenant who will contribute to a pleasant and profitable rental experience.

Let Earnest Homes List and Market Your Santa Monica Rental

We know why you invested in Santa Monica. Rents are high, tenants are well-qualified, and your real estate has an excellent chance of appreciating in value over time.

One of the best ways to maximize what you earn on your investment is by keeping your property occupied by a well-qualified tenant. Avoiding vacancies and turnovers is critical.

You need Earnest Homes. Are listings get your property the attention it needs, and our tech-driven, relationship-based marketing strategies do the rest.

Santa Monica Property Management

Listing Santa Monica Rental Properties Online

Tenants are looking for their next home online. We’re showing up where they are, and we’re offering them a rental home that’s well-maintained, updated, and priced competitively. This is what we do for you and for them; we connect great tenants with great properties.

Not only are we leveraging our own website and all the rental sites that have grown in popularity and access, we’re also showing up on social media. That’s where the conversations are really happening. We’re inviting others to share and like your listing. We’re leading them to showings.

How Much Are We Charging in Rent?

Rental price is a big part of your listing. Many Santa Monica tenants will start their search based on price. We use our tech-driven insights and analytics as well as our deep knowledge of the rental market to price your property right. Our prices are:

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Accurate

We gather the right data and we do market comparisons to make sure your rental price isn’t too high or too low. This attracts the maximum number of tenants.

Competitive

Santa Monica tenants today are more educated than ever. They know what properties are worth and what they’re willing to pay. We meet their expectations.

Profitable

There’s no way we’re going to price your property in a way that leaves money on the table. This is true of our renewal increases, too. We’ll increase your earnings.

Owner FAQs

How do you screen potential tenants?

We have a rigorous screening process that includes checking credit history, employment verification, and rental references to ensure that we only place qualified tenants on your property.

What is your eviction process?

Our experienced team handles everything from sending notices to appearing in court, saving you time and money. We even offer an Eviction Protection Guarantee to ensure you’re covered for any court or legal fees that may arise.

How do you handle maintenance and repairs?

We have a 24-hour maintenance line where tenants can submit their requests. We also have an emergency maintenance line so tenants can speak to live representatives, resolve issues promptly, and prevent further property damage. Our experts also conduct preventative maintenance and repairs before a tenant moves in and after they move out.

How do you handle rent collection?

We offer various convenient payment options for tenants, including online rent payments. Our team follows up promptly on late payments and takes appropriate actions, such as issuing notices or filing for eviction, if necessary.

Owners Resources

Property Management Essentials: A Checklist for LA Owners

Property Management Essentials: A Checklist for LA Owners

Rental property ownership in Los Angeles requires more than just sharp negotiating skills and a good eye for opportunities. While it’s a lucrative investment, it comes with its fair share of complexities and risks. After closing the deal, the real work begins,...

Areas We Serve

Beverly Hills

Culver City

Simi Valley

Burbank

Marina Del Rey

Venice

Westside

Porter Ranch

Silver Lake

Studio City

Pacific Palisades

Northridge

Brentwood

Santa Clarita

Los Feliz

North Hollywood